{"id":44513,"date":"2026-10-20T09:26:10","date_gmt":"2026-10-20T09:26:10","guid":{"rendered":"https:\/\/tero.be\/?post_type=blog&#038;p=44513"},"modified":"2026-10-28T17:57:13","modified_gmt":"2026-10-28T17:57:13","slug":"turn-your-new-year-launch-into-a-driver-of-team-performance","status":"publish","type":"blog","link":"https:\/\/tero.be\/en\/news\/turn-your-new-year-launch-into-a-driver-of-team-performance\/","title":{"rendered":"Kick-off 2027: How to turn your annual Kick-off into a driver of company culture and performance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44513\" class=\"elementor elementor-44513 elementor-44511\" data-elementor-post-type=\"blog\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26f650da e-flex e-con-boxed e-con e-parent\" data-id=\"26f650da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div 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.content{padding:clamp(64px,8vw,104px) 0}\r\n.tero-kickoff-2027-widget .content-block+.content-block{margin-top:clamp(54px,7vw,88px)}\r\n.tero-kickoff-2027-widget .content h2{font-size:clamp(2.15rem,3.8vw,3.4rem);max-width:18ch;margin-bottom:24px}\r\n.tero-kickoff-2027-widget .content h3{font-size:1.24rem;margin:30px 0 10px}\r\n.tero-kickoff-2027-widget .content p{color:var(--encre-2)}\r\n.tero-kickoff-2027-widget .content p+p{margin-top:1.05em}\r\n.tero-kickoff-2027-widget .content strong{color:var(--encre);font-weight:600}\r\n.tero-kickoff-2027-widget .goal{margin-top:28px;padding:clamp(24px,3vw,34px);border-radius:18px;background:var(--creme);border-left:4px solid var(--bordeaux)}\r\n.tero-kickoff-2027-widget .goal-label{display:block;color:var(--bordeaux);font-size:.72rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;margin-bottom:9px}\r\n.tero-kickoff-2027-widget .goal p{font-size:clamp(1.08rem,1.7vw,1.3rem);color:var(--encre);font-weight:500}\r\n.tero-kickoff-2027-widget .steps{counter-reset:step;display:grid;gap:0;margin:30px 0 0;padding:0;list-style:none}\r\n.tero-kickoff-2027-widget .step{counter-increment:step;display:grid;grid-template-columns:80px minmax(0,1fr);gap:23px;padding:25px 0;border-top:1px solid var(--filet)}\r\n.tero-kickoff-2027-widget .step:last-child{border-bottom:1px solid var(--filet)}\r\n.tero-kickoff-2027-widget .step:before{content:\"0\" counter(step);color:var(--bordeaux);font-size:.78rem;font-weight:700;letter-spacing:.13em;padding-top:5px}\r\n.tero-kickoff-2027-widget .step h3{margin:0 0 8px;font-size:1.17rem}\r\n.tero-kickoff-2027-widget .step p{font-size:.94rem}\r\n\r\n\/* Programme *\/\r\n.tero-kickoff-2027-widget .program{padding:clamp(64px,8vw,104px) 0;background:var(--vert);color:var(--blanc)}\r\n.tero-kickoff-2027-widget .program-head{display:grid;grid-template-columns:minmax(0,.7fr) 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.tero-kickoff-2027-widget .venue{min-height:0}\r\n}\r\n@media(prefers-reduced-motion:reduce){\r\n  .tero-kickoff-2027-widget *{transition:none!important}\r\n}\r\n\r\n\/* Ajustement sp\u00e9cifique au titre long du kick-off *\/\r\n.tero-kickoff-2027-widget .hero-content{\r\n  align-items:flex-start;\r\n  justify-content:center;\r\n  text-align:left;\r\n}\r\n.tero-kickoff-2027-widget .hero-copy{\r\n  width:100%;\r\n  max-width:1000px;\r\n  margin-inline:0;\r\n}\r\n.tero-kickoff-2027-widget .hero h1{\r\n  max-width:19ch;\r\n  margin-inline:0;\r\n  font-size:clamp(2.15rem,4.1vw,4.15rem);\r\n  line-height:1.06;\r\n}\r\n.tero-kickoff-2027-widget .hero-lead{\r\n  margin-inline:0;\r\n}\r\n.tero-kickoff-2027-widget .hero-meta,\r\n.tero-kickoff-2027-widget .hero-actions{\r\n  justify-content:flex-start;\r\n}\r\n@media(max-width:620px){\r\n  .tero-kickoff-2027-widget .hero h1{\r\n    max-width:18ch;\r\n    font-size:clamp(2rem,8.8vw,2.85rem);\r\n  }\r\n}\r\n<\/style>\r\n<!--\r\n  SEO recommendations for Yoast, Rank Math or the website's SEO plugin:\r\n  SEO title: Kick-off 2027: how to plan a successful launch | Tero\r\n  Meta description: Objectives, agenda, venue, activities and KPIs: Tero\u2019s guide to planning a 2027 kick-off that aligns and engages your teams.\r\n  Primary keyword: corporate kick-off 2027\r\n  Secondary keywords: plan a corporate kick-off, new-year company launch, kick-off seminar Belgium\r\n  Suggested slug: \/en\/news\/corporate-kick-off-plan-successful-new-year-launch\/\r\n  If the current URL changes, create a 301 redirect from the old URL containing \u201ckick-off-2026\u201d.\r\n-->\r\n\r\n<div class=\"tero-kickoff-2027-widget\" lang=\"en-GB\">\r\n  <header class=\"top\">\r\n    <div class=\"hero large\">\r\n      <div class=\"hero-media\">\r\n        <img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/tero.be\/wp-content\/uploads\/2025\/08\/COKTAIL-KOL.webp\" alt=\"Colleagues gathered at a Tero corporate event\" width=\"1920\" height=\"1280\">\r\n      <\/div>\r\n      <div class=\"hero-content\">\r\n        <div class=\"hero-copy\">\r\n          <h1>Kick-off 2027: turn your new-year launch into a driver of culture and performance<\/h1>\r\n          <p class=\"hero-lead\">A corporate kick-off is no longer just about presenting the annual plan. It should <strong>make the strategy understandable, reconnect teams and turn priorities into concrete commitments<\/strong>.<\/p>\r\n          <p class=\"hero-meta\"><span>Practical guide<\/span><span aria-hidden=\"true\">\u00b7<\/span><time datetime=\"2026-10-28\">Updated 28 October 2026<\/time><span aria-hidden=\"true\">\u00b7<\/span><span>9-minute read<\/span><\/p>\r\n          <div class=\"hero-actions\">\r\n            <a class=\"pill pill--light\" href=\"https:\/\/tero.be\/en\/get-a-quote\/\" data-cta=\"kickoff_hero_quote\" target=\"_blank\" rel=\"noopener noreferrer\">Plan my kick-off<\/a>\r\n            <a class=\"pill pill--line\" href=\"#tero-kickoff-definition\" data-cta=\"kickoff_hero_definition\">Understand the format \u2193<\/a>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/header>\r\n\r\n  <main>\r\n    <section class=\"quick\" id=\"tero-kickoff-definition\">\r\n      <div class=\"large quick-grid\">\r\n        <div><h2>What is a corporate kick-off?<\/h2><\/div>\r\n        <div>\r\n          <p class=\"quick-answer\"><strong>A corporate kick-off is an event held to launch a new year, cycle or strategic project.<\/strong> It brings colleagues together around a shared direction, explains the priorities and creates the energy needed to take action. It generally combines presentations, workshops, a group activity, catering and informal time.<\/p>\r\n          <p class=\"quick-alias\">A kick-off can last half a day, a full day or take the form of a <a class=\"lien\" href=\"https:\/\/tero.be\/en\/events\/tailor-made\/residential-seminar\/\" data-cta=\"kickoff_definition_seminar\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>residential seminar<\/strong><\/a> when the objective calls for more time and perspective.<\/p>\r\n          <ul class=\"answer-list\">\r\n            <li>Share the vision and priorities<\/li>\r\n            <li>Give meaning to the objectives<\/li>\r\n            <li>Reconnect a hybrid team<\/li>\r\n            <li>Build links across departments<\/li>\r\n            <li>Launch a transformation or project<\/li>\r\n            <li>Create concrete commitments<\/li>\r\n          <\/ul>\r\n        <\/div>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <section class=\"difference\">\r\n      <div class=\"large\">\r\n        <div class=\"section-head\">\r\n          <div><h2>Kick-off, seminar or team building?<\/h2><\/div>\r\n          <p>These formats can complement one another, but they do not answer the same question. A kick-off connects the company\u2019s vision with what teams need to understand, decide and put into practice during the year.<\/p>\r\n        <\/div>\r\n        <div class=\"table-wrap\">\r\n          <table class=\"compare\">\r\n            <caption style=\"caption-side:bottom;text-align:left;padding-top:12px;font-size:.84rem\">Comparison of the main corporate event formats: purpose, typical duration and expected outcome.<\/caption>\r\n            <thead><tr><th scope=\"col\">Format<\/th><th scope=\"col\">Central question<\/th><th scope=\"col\">Typical duration<\/th><th scope=\"col\">Expected outcome<\/th><\/tr><\/thead>\r\n            <tbody>\r\n              <tr><th scope=\"row\" class=\"highlight\">Kick-off<\/th><td class=\"highlight\">Where are we going and how will we move forward?<\/td><td>Half a day to two days<\/td><td>A shared direction, understood priorities and identified commitments<\/td><\/tr>\r\n              <tr><th scope=\"row\">Seminar<\/th><td>What do we need to work on or decide?<\/td><td>One to several days<\/td><td>Reflection, decisions, learning or an action plan<\/td><\/tr>\r\n              <tr><th scope=\"row\">Team building<\/th><td>How can we work better together?<\/td><td>A few hours to one day<\/td><td>Stronger relationships through a shared experience<\/td><\/tr>\r\n              <tr><th scope=\"row\">Company party<\/th><td>What do we want to celebrate?<\/td><td>One evening or one day<\/td><td>Recognition, conviviality and a shared memory<\/td><\/tr>\r\n            <\/tbody>\r\n          <\/table>\r\n        <\/div>\r\n        <p class=\"difference-note\">A successful kick-off can include a seminar session, a team-building activity and a celebration. The consistency between these sequences matters more than how many are included.<\/p>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <section class=\"science\">\r\n      <div class=\"large\">\r\n        <h2>Why the 2027 kick-off needs a fresh approach<\/h2>\r\n        <p class=\"science-intro\">Teams operate in an environment shaped by hybrid work, accelerating technology and competing priorities. A new-year gathering must therefore create more than a temporary burst of enthusiasm.<\/p>\r\n        <div class=\"evidence-grid\">\r\n          <article class=\"evidence\">\r\n            <span class=\"evidence-num\">01<\/span>\r\n            <h3>Make the strategy clear<\/h3>\r\n            <p>A top-down presentation can inform people, but it does not guarantee ownership. The programme should help every participant connect the company vision to their role, decisions and priorities.<\/p>\r\n          <\/article>\r\n          <article class=\"evidence\">\r\n            <span class=\"evidence-num\">02<\/span>\r\n            <h3>Rebuild human connection<\/h3>\r\n            <p>When work is spread across offices, video calls and messaging platforms, meeting in person puts faces, conversations and trust back behind shared projects.<\/p>\r\n          <\/article>\r\n          <article class=\"evidence\">\r\n            <span class=\"evidence-num\">03<\/span>\r\n            <h3>Move from message to action<\/h3>\r\n            <p>A kick-off becomes useful when teams leave with a few clear choices: what matters, what is changing, who will do what and when the first progress review will take place.<\/p>\r\n          <\/article>\r\n        <\/div>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <section class=\"proof\">\r\n      <div class=\"large\">\r\n        <div class=\"section-head\" style=\"margin-bottom:0\">\r\n          <div><h2>The Tero approach to kick-offs<\/h2><\/div>\r\n          <p>Tero brings together event expertise, venues, team-building activities and catering to create a coherent new-year launch, from the initial objective to the day itself.<\/p>\r\n        <\/div>\r\n        <div class=\"proof-grid\">\r\n          <div class=\"proof-stat\"><span class=\"proof-num\">20 years<\/span><p>of experience in team facilitation and the organisation of <a class=\"lien\" href=\"https:\/\/tero.be\/en\/events\/\" target=\"_blank\" rel=\"noopener noreferrer\">corporate events<\/a><\/p><\/div>\r\n          <div class=\"proof-stat\"><span class=\"proof-num\">50+<\/span><p><a class=\"lien\" href=\"https:\/\/tero.be\/en\/events\/team-building-activities\/\" target=\"_blank\" rel=\"noopener noreferrer\">team-building activities<\/a> to match the experience to the objective and group profile<\/p><\/div>\r\n          <div class=\"proof-stat\"><span class=\"proof-num\">17<\/span><p><a class=\"lien\" href=\"https:\/\/tero.be\/en\/venues\/\" target=\"_blank\" rel=\"noopener noreferrer\">locations in Belgium and Luxembourg<\/a>, from event houses to lodges with accommodation<\/p><\/div>\r\n        <\/div>\r\n        <div class=\"goal\"><span class=\"goal-label\">The guiding principle<\/span><p>A good kick-off does not try to say everything. It selects the message the team needs to understand, the experience it needs to share and the action it needs to take next.<\/p><\/div>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <section class=\"content\">\r\n      <div class=\"texte\">\r\n        <article class=\"content-block\">\r\n          <h2>Start with the desired effect<\/h2>\r\n          <p>The venue, theme and entertainment come after the objective. Before making any booking, define what should be different when participants return to work.<\/p>\r\n          <div class=\"goal\"><span class=\"goal-label\">The question to ask<\/span><p>\u201cAt the end of this kick-off, we want every colleague to understand\u2026, feel\u2026 and commit to\u2026\u201d<\/p><\/div>\r\n          <h3>Choose one main priority<\/h3>\r\n          <p>Align teams around three priorities, launch a transformation, welcome new colleagues, improve cooperation between departments or rebuild momentum after a demanding period: a precise intention makes every subsequent choice easier.<\/p>\r\n        <\/article>\r\n\r\n        <article class=\"content-block\">\r\n          <h2>Seven steps for a useful corporate kick-off<\/h2>\r\n          <ol class=\"steps\">\r\n            <li class=\"step\"><div><h3>Set an observable objective<\/h3><p>Replace \u201cmotivate the team\u201d with a tangible result: understand the priorities, decide on a plan or create new connections across departments.<\/p><\/div><\/li>\r\n            <li class=\"step\"><div><h3>Identify the participants and their needs<\/h3><p>Consider roles, languages, working habits, accessibility needs and travel constraints to design an inclusive experience.<\/p><\/div><\/li>\r\n            <li class=\"step\"><div><h3>Formulate one central message<\/h3><p>One sentence should summarise the direction for the year. Every presentation, workshop and activity should reinforce that common thread rather than dilute it.<\/p><\/div><\/li>\r\n            <li class=\"step\"><div><h3>Vary the pace<\/h3><p>Combine short sessions, small-group discussions, a shared activity, meals and breaks. Attention cannot be sustained through a succession of presentations.<\/p><\/div><\/li>\r\n            <li class=\"step\"><div><h3>Choose a suitable venue<\/h3><p>Accessibility, capacity, acoustics, natural light, breakout spaces, technology, catering and a contingency plan matter just as much as visual impact.<\/p><\/div><\/li>\r\n            <li class=\"step\"><div><h3>Create an experience, not a packed agenda<\/h3><p>A team-building activity or shared meal should support the kick-off\u2019s purpose. Leave informal time for conversations to develop as well.<\/p><\/div><\/li>\r\n            <li class=\"step\"><div><h3>Prepare the follow-up before the event<\/h3><p>Plan the summary, owners, deadlines and review meeting. The kick-off starts the momentum; the following weeks prove whether it exists.<\/p><\/div><\/li>\r\n          <\/ol>\r\n        <\/article>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <section class=\"program\">\r\n      <div class=\"large\">\r\n        <div class=\"program-head\">\r\n          <div><h2>Sample agenda for a one-day kick-off<\/h2><\/div>\r\n          <p>This framework combines vision, participation and cohesion without turning the day into a marathon. The timings are indicative: the number of participants and the objective determine the final pace.<\/p>\r\n        <\/div>\r\n        <div class=\"days\">\r\n          <article class=\"day\">\r\n            <span class=\"day-label\">Morning<\/span><h3>Understand the direction<\/h3>\r\n            <div class=\"timeline\">\r\n              <div class=\"slot\"><time>09:00<\/time><p><strong>Welcome<\/strong>Coffee, reconnection and context.<\/p><\/div>\r\n              <div class=\"slot\"><time>09:30<\/time><p><strong>Opening<\/strong>The 2027 direction, told through one clear message.<\/p><\/div>\r\n              <div class=\"slot\"><time>10:15<\/time><p><strong>Priorities<\/strong>What is changing, what continues and why.<\/p><\/div>\r\n              <div class=\"slot\"><time>11:15<\/time><p><strong>Workshops<\/strong>Translate the direction into each team\u2019s daily work.<\/p><\/div>\r\n              <div class=\"slot\"><time>12:30<\/time><p><strong>Lunch<\/strong>A first pause that encourages conversation.<\/p><\/div>\r\n            <\/div>\r\n          <\/article>\r\n          <article class=\"day\">\r\n            <span class=\"day-label\">Afternoon<\/span><h3>Build connection and commit to the next steps<\/h3>\r\n            <div class=\"timeline\">\r\n              <div class=\"slot\"><time>14:00<\/time><p><strong>Shared experience<\/strong>An inclusive activity linked to the objective.<\/p><\/div>\r\n              <div class=\"slot\"><time>15:45<\/time><p><strong>Debrief<\/strong>Connect the experience to everyday work.<\/p><\/div>\r\n              <div class=\"slot\"><time>16:15<\/time><p><strong>Commitments<\/strong>Decisions, owners and first deadlines.<\/p><\/div>\r\n              <div class=\"slot\"><time>17:00<\/time><p><strong>Conclusion<\/strong>Restate the three messages to remember.<\/p><\/div>\r\n              <div class=\"slot\"><time>17:30<\/time><p><strong>Informal gathering<\/strong>Continue the conversations without an agenda.<\/p><\/div>\r\n            <\/div>\r\n          <\/article>\r\n        <\/div>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <section class=\"campaign\">\r\n      <div class=\"large\">\r\n        <div class=\"campaign-top\">\r\n          <div><h2>How do you measure the success of a kick-off?<\/h2><\/div>\r\n          <p>The atmosphere on the day is a signal, but not a sufficient measure. Assess what participants understood, what they decided and what was actually implemented.<\/p>\r\n        <\/div>\r\n        <div class=\"formats\">\r\n          <article class=\"format-card\"><span class=\"format-word\">Understanding<\/span><h3>Is the direction clear?<\/h3><p>Ask participants to restate the priorities and their team\u2019s role before leaving the event.<\/p><\/article>\r\n          <article class=\"format-card\"><span class=\"format-word\">Participation<\/span><h3>Did everyone contribute?<\/h3><p>Look at the diversity of voices, the quality of the workshops and the space created for different profiles.<\/p><\/article>\r\n          <article class=\"format-card\"><span class=\"format-word\">Commitments<\/span><h3>Does every action have an owner?<\/h3><p>Every important decision should have a named owner, a first deadline and a method of follow-up.<\/p><\/article>\r\n          <article class=\"format-card\"><span class=\"format-word\">Execution<\/span><h3>What remains after 30 days?<\/h3><p>Review progress on the commitments and any obstacles encountered during a short follow-up meeting.<\/p><\/article>\r\n          <article class=\"format-card\"><span class=\"format-word\">Experience<\/span><h3>Was the format suitable?<\/h3><p>Gather concise feedback on the venue, pace, content, inclusion and perceived value.<\/p><\/article>\r\n        <\/div>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <section class=\"venues\">\r\n      <div class=\"large\">\r\n        <div class=\"section-head\">\r\n          <div><h2>Where should you hold a corporate kick-off in Belgium?<\/h2><\/div>\r\n          <p>The right setting depends on the group size, duration and the energy you want to create. A one-day venue near Brussels, a residential stay in nature or a gathering by the sea: Tero matches the venue to the scenario.<\/p>\r\n        <\/div>\r\n        <div class=\"venue-grid\">\r\n          <a class=\"venue\" href=\"https:\/\/tero.be\/en\/venues\/event-spaces\/eventhouse-waterloo\/\" data-cta=\"kickoff_venue_waterloo\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n            <div class=\"venue-image\"><img loading=\"lazy\" width=\"2560\" height=\"1707\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tero.be\/wp-content\/uploads\/2023\/12\/tent_Knokkeout-waterloo-scaled-1.webp\" alt=\"Covered terrace at Tero Eventhouse Waterloo\"><\/div>\r\n            <div class=\"venue-copy\"><span class=\"venue-area\">Walloon Brabant<\/span><h3>Tero Eventhouse Waterloo<\/h3><p>A flexible venue that brings plenary sessions, workshops, catering and a team activity together in one place.<\/p><span class=\"venue-link\">Discover Waterloo \u2197<\/span><\/div>\r\n          <\/a>\r\n          <a class=\"venue\" href=\"https:\/\/tero.be\/en\/venues\/lodges\/herbeumont\/\" data-cta=\"kickoff_venue_herbeumont\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n            <div class=\"venue-image\"><img loading=\"lazy\" width=\"1920\" height=\"1275\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tero.be\/wp-content\/uploads\/2023\/12\/Tero-Lodge-Herbeumont-1-TREATEDHERBEUMONT-scaled.webp\" alt=\"Stone building of Tero Lodge Herbeumont beside the Semois\"><\/div>\r\n            <div class=\"venue-copy\"><span class=\"venue-area\">Semois Valley<\/span><h3>Tero Lodge Herbeumont<\/h3><p>A residential retreat for stepping back, working in depth and extending the conversations.<\/p><span class=\"venue-link\">Discover Herbeumont \u2197<\/span><\/div>\r\n          <\/a>\r\n          <a class=\"venue\" href=\"https:\/\/tero.be\/en\/venues\/lodges\/rochefort\/\" data-cta=\"kickoff_venue_rochefort\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n            <div class=\"venue-image\"><picture><source srcset=\"https:\/\/tero.be\/wp-content\/webp-express\/webp-images\/uploads\/2025\/02\/SV8_8629-scaled.jpg.webp\" type=\"image\/webp\"><img loading=\"lazy\" width=\"2560\" height=\"1707\" decoding=\"async\" src=\"https:\/\/tero.be\/wp-content\/uploads\/2025\/02\/SV8_8629-scaled.jpg\" alt=\"Fa\u00e7ade of Tero Lodge Rochefort\" class=\"webpexpress-processed\"><\/picture><\/div>\r\n            <div class=\"venue-copy\"><span class=\"venue-area\">Rochefort<\/span><h3>Tero Lodge Rochefort<\/h3><p>An intimate format for teams looking for calm, proximity and focused working time together.<\/p><span class=\"venue-link\">Discover Rochefort \u2197<\/span><\/div>\r\n          <\/a>\r\n          <a class=\"venue\" href=\"https:\/\/tero.be\/en\/venues\/event-spaces\/knokke-out-zoute\/\" data-cta=\"kickoff_venue_knokke\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n            <div class=\"venue-image\"><picture><source srcset=\"https:\/\/tero.be\/wp-content\/webp-express\/webp-images\/uploads\/2025\/04\/KOZ4-1-scaled.jpg.webp\" type=\"image\/webp\"><img loading=\"lazy\" width=\"2560\" height=\"1707\" decoding=\"async\" src=\"https:\/\/tero.be\/wp-content\/uploads\/2025\/04\/KOZ4-1-scaled.jpg\" alt=\"Event space at Knokke Out Zoute\" class=\"webpexpress-processed\"><\/picture><\/div>\r\n            <div class=\"venue-copy\"><span class=\"venue-area\">Belgian coast<\/span><h3>Knokke Out Zoute<\/h3><p>The sea and a more festive energy for a high-impact new-year launch or a larger group.<\/p><span class=\"venue-link\">Discover Knokke \u2197<\/span><\/div>\r\n          <\/a>\r\n        <\/div>\r\n        <div class=\"all-venues\"><a class=\"pill pill--line\" href=\"https:\/\/tero.be\/en\/venues\/\" data-cta=\"kickoff_all_venues\" target=\"_blank\" rel=\"noopener noreferrer\">View all Tero venues \u2197<\/a><\/div>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <section class=\"content\">\r\n      <div class=\"texte\">\r\n        <article class=\"content-block\">\r\n          <h2>Venue, activity and catering: create one coherent experience<\/h2>\r\n          <p>The programme is stronger when every element tells the same story. A natural setting can support long-term thinking; a flexible urban venue suits a fast-paced day; a <a class=\"lien\" href=\"https:\/\/tero.be\/en\/events\/team-building-activities\/\" target=\"_blank\" rel=\"noopener noreferrer\">team-building activity<\/a> turns a message into a lived experience.<\/p>\r\n          <p>Catering also plays a role. Lunch, coffee breaks and drinks are spaces for conversation in their own right. With <a class=\"lien\" href=\"https:\/\/tero.be\/en\/catering\/catering-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">Teroir catering<\/a>, Tero can integrate local, seasonal food into the complete project.<\/p>\r\n          <div class=\"goal\"><span class=\"goal-label\">The Tero reflex<\/span><p>Before adding a session, ask: \u201cHow does it help the team understand the direction, get to know one another or take action afterwards?\u201d<\/p><\/div>\r\n        <\/article>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <section class=\"cta-wrap\">\r\n      <div class=\"large\">\r\n        <div class=\"cta\">\r\n          <div><h2>One venue, one programme, one activity and one table. One team to orchestrate it all.<\/h2><p>Share your objective, group size, preferred dates and required level of support. Tero will help you create a coherent 2027 kick-off in Belgium or Luxembourg.<\/p><\/div>\r\n          <div class=\"cta-actions\">\r\n            <a class=\"pill pill--light\" href=\"https:\/\/tero.be\/en\/get-a-quote\/\" data-cta=\"kickoff_final_quote\" target=\"_blank\" rel=\"noopener noreferrer\">Get my quote<\/a>\r\n            <a class=\"pill pill--line\" href=\"https:\/\/tero.be\/en\/personalized-corporate-events\/\" data-cta=\"kickoff_final_custom\" target=\"_blank\" rel=\"noopener noreferrer\">Explore tailor-made events<\/a>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <section class=\"faq\">\r\n      <div class=\"texte\">\r\n        <h2>Everything you need to know before planning a corporate kick-off<\/h2>\r\n        <details><summary>What is the purpose of a corporate kick-off?<\/summary><p>A kick-off brings colleagues together around a new direction, explains the priorities and creates shared momentum. It is particularly useful at the start of a year, project, transformation or new strategic cycle.<\/p><\/details>\r\n        <details><summary>When should you hold your 2027 kick-off?<\/summary><p>January and February are the most natural months for launching the year, but a kick-off can also mark a new quarter or transformation. Start planning several months ahead if you expect a large group, exclusive use of a venue or an overnight stay.<\/p><\/details>\r\n        <details><summary>How long should a kick-off last?<\/summary><p>Half a day suits a focused message. A full day makes room for workshops, an activity and informal time. Two days with accommodation work well when the team needs deeper reflection or when a dispersed team needs to reconnect.<\/p><\/details>\r\n        <details><summary>What budget should you allow for a corporate kick-off?<\/summary><p>The budget depends on the number of participants, venue, duration, technology, catering, activities and any accommodation. A precise brief allows Tero to propose options that match your objective and budget.<\/p><\/details>\r\n        <details><summary>What is the difference between a kick-off and team building?<\/summary><p>A kick-off aligns teams around a vision and priorities. Team building strengthens relationships through a shared activity. A team-building activity can be part of the kick-off when it supports the day\u2019s message and objective.<\/p><\/details>\r\n        <details><summary>How do you measure the impact of a kick-off?<\/summary><p>Measure understanding of the priorities, participation, clarity of commitments and the quality of the experience. Add a review after around 30 days to the immediate feedback so you can check progress on the decisions made.<\/p><\/details>\r\n      <\/div>\r\n    <\/section>\r\n  <\/main>\r\n<\/div>\r\n\r\n<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@graph\": [\r\n    {\r\n      \"@type\": \"BlogPosting\",\r\n      \"headline\": \"Kick-off 2027: turn your new-year launch into a driver of culture and performance\",\r\n      \"description\": \"Objectives, agenda, venue, activities and KPIs: Tero\u2019s guide to planning a 2027 kick-off that aligns and engages your teams.\",\r\n      \"image\": \"https:\/\/tero.be\/wp-content\/uploads\/2025\/08\/COKTAIL-KOL.webp\",\r\n      \"datePublished\": \"2025-11-06\",\r\n      \"dateModified\": \"2026-10-28\",\r\n      \"inLanguage\": \"en-GB\",\r\n      \"author\": {\"@type\": \"Organization\", \"name\": \"Tero\", \"url\": \"https:\/\/tero.be\/en\/\"},\r\n      \"publisher\": {\"@type\": \"Organization\", \"name\": \"Tero\", \"url\": \"https:\/\/tero.be\/en\/\"},\r\n      \"mainEntityOfPage\": \"https:\/\/tero.be\/en\/news\/kick-off-2026-turn-your-new-year-launch-into-a-driver-of-culture-and-team-performance\/\",\r\n      \"keywords\": [\"corporate kick-off 2027\", \"plan a corporate kick-off\", \"new-year company launch\", \"kick-off seminar Belgium\"]\r\n    },\r\n    {\r\n      \"@type\": \"FAQPage\",\r\n      \"mainEntity\": [\r\n        {\r\n          \"@type\": \"Question\",\r\n          \"name\": \"What is the purpose of a corporate kick-off?\",\r\n          \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"A kick-off brings colleagues together around a new direction, explains the priorities and creates shared momentum. 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