Discover the full list of corporate event formats to host in Belgium
Organising an effective corporate event always starts with one key question: what type of event best suits your objectives? Training, team cohesion, celebration, product launch, social engagement… each format meets a specific need.
Once the objective is set, choosing the venue becomes a key decision. The setting shapes the atmosphere, participation, perception of your brand, and the emotional impact of the event. An inspiring and functional venue makes all the difference.
In this article, we guide you step by step through the different types of corporate events, each with: a clear definition, the objectives, a concrete example organised in Belgium, and links to the suitable venues and services offered by Tero.
As a Belgian expert in sustainable and people-centred events, Tero offers a complete service to design your corporate events from A to Z, providing you with:
Inspiring venues in Belgium and Luxembourg (coast, forest, farm, city…)
And a people-centred approach focused on your values and your teams.
1. The seminar
A seminar is an event organised to bring your teams together in an environment conducive to reflection, sharing a vision, and strengthening professional relationships.
Objectives:
Align teams around the company’s key priorities
Encourage exchanges and team cohesion
Provide a setting for focus and inspiration
Example: An international company organises a two-day residential seminar at Tero Lodge Herbeumont, including strategic workshops in the morning, guided forest walks in the afternoon, and friendly meals served by Teroir catering. A perfect balance between work, relaxation, and human reconnection. Located on the edge of the Semois and in the heart of the forest, Tero Lodge Herbeumont offers several meeting rooms of various sizes, providing an environment that is both inspiring and functional for productive work sessions and convivial moments.
A corporate party is a festive event designed to strengthen social bonds within the company and show appreciation to employees.
Objectives:
Celebrate a milestone or a collective achievement
Value and appreciate employees
Create a relaxed and motivating atmosphere
Example: A company based in Brussels privatizes the Eventhouse Waterloo for its end-of-year party. On the programme: a walking dinner by Teroir catering, live music entertainment, a photo booth, and a dance floor in an elegant and welcoming setting. Easily accessible from Brussels, this flexible venue features three terraces, two of which are covered — perfect for the aperitif and dinner. Its large event space – formerly Knokke Out Waterloo – then allows guests to dance the night away in an atmosphere that is both professional and festive, leaving employees with a memorable experience.
A product launch is a key marketing event that allows you to present a new offering to your target audience in a setting that stimulates curiosity and memorability.
Objectives:
Generate visibility and engagement
Create a key moment around the product
Convince key opinion leaders or the press
Example: A Belgian wellness start-up chooses Knokke Out Zoute to present its new range of natural supplements to its distributors and partners. After a speech from the CEO and a dynamic product presentation projected on screen, guests enjoy a networking cocktail orchestrated by Teroir, the sustainable caterer. Located on the Belgian coast in a chic and vibrant setting, Knokke Out Zoute combines a flexible space for presentations with a relaxed atmosphere that encourages interaction, thereby reinforcing the brand’s premium image.
A management meeting or board meeting is usually held in a small group, in a quiet and confidential location that fosters focus and strategic thinking.
Objectives:
Discuss the company’s strategic direction
Make key structural decisions
Strengthen the top management’s cohesion and momentum
Example: The executive committee of a pharmaceutical group books La Malle Poste in Rochefort for two days. The programme: meetings in a fully equipped room, an aperitif in the garden, and overnight stays in elegant rooms — all in a serene, disconnected atmosphere. In addition to its meeting spaces, garden, and refined setting, La Malle Poste offers a wellness area with a spa, perfect for giving participants a moment to relax and recharge after intense work sessions.
A collaborative workshop is a session that encourages collective thinking, idea generation, and creativity.
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Objectives:
Stimulate collective intelligence
Innovate around a shared project
Solve concrete problems
Example: A fintech start-up organises a design thinking day at Lime – Justine Henin Sports Hub, in modular, fully equipped rooms designed to stimulate creativity and collaborative work. The workshop is punctuated by coffee breaks and a delicious lunch at Bistro Pilko. Choosing Lime is ideal: located in a green, peaceful setting, it offers bright spaces that encourage focus, along with modern facilities and an inspiring atmosphere that fosters exchanges and productivity.
7. The CSR or impact event
A CSR (Corporate Social Responsibility) event is a moment of collective commitment to an environmental or social cause that aligns with your company’s values.
Objectives:
Raise your team’s awareness of sustainability issues
Create meaning and a sense of collective pride
Take action with a positive spirit
Example: A company organises a team-building day at the Tero farm in Rochefort, Tero’s agricultural partner. Employees take part in a beekeeping activity led by Habeebee, discovering the hives and the honey-making process. After this immersive experience, they share an organic meal prepared by Teroir catering.
The family day is a corporate event dedicated to employees and their loved ones. It creates a bridge between the professional and personal spheres, while strengthening team spirit.
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Objectives:
Strengthen employees’ sense of belonging
Involve families in the life of the company
Offer a friendly and unifying moment
Example: A company organises a Family Day at the River Woods Beach Club, on the Belgian coast. On the programme: game stands for children, family challenges, a wellness area for adults, a farm-to-table BBQ buffet by Teroir, and live music — all with feet in the sand.
đź“… Ready to organise a corporate event in Belgium?
The Tero team supports you from A to Z: venue selection, logistics, activities, Teroir Catering service, entertainment, on-site coordination, and more. Our team ensures a smooth, professional, warm organisation that is 100% aligned with your values.
