Innovation • Team building
Team building in the age of AI: Tero puts people first
An AI-produced music video, an immersive investigation, a connected music game and environmental challenges: Tero’s innovation team turns market trends into new shared experiences.
Its belief is simple: technology should bring teams closer together, not isolate them. AI, voice recognition and storytelling are never ends in themselves. They are tools that encourage people to talk, create, decide and laugh together.
In 2026, this ongoing exploration led to four new concepts: CrIAtivity, Blind Test, The Final Mystery and Change the World.
An innovation team focused on new ways of working
In just a few months, artificial intelligence has become part of everyday business life. It writes, analyses, summarises and automates, often with people working alone in front of a screen. At the same time, remote and hybrid working have made some encounters less spontaneous.
At Tero, a dedicated team monitors changes in the world of work and events so that the offer can evolve continuously. Its role is not to follow every new development for its own sake, but to identify those that can become useful, accessible and memorable shared experiences.
This innovation can take several forms:
- TechnologicalAI and voice recognition make new game mechanics possible.
- CreativeParticipants imagine and produce something together.
- ImmersiveA story turns colleagues into the protagonists of a mission.
- Purpose-drivenPlay opens up discussion about environmental or social issues.
The common thread remains human: moving beyond usual roles and giving everyone a simple reason to contribute. Faced with a creative task, a puzzle or a challenge, a quiet colleague may take the lead, a new team member may bring the decisive idea, and different departments can get to know one another in a new way.
“The real innovation in team building is creating new opportunities for people to come together.”
An offer that moves with the market
Discover the experiences developed and selected by Tero’s teams to reconnect colleagues.
AI as a tool, not an end in itself
CrIAtivity perfectly illustrates Tero’s approach to innovation. In three hours, teams produce their own music video. Artificial intelligence composes the music; participants write the lyrics, create the storyboard, film on iPads and present their work before a group vote.
The tool makes production accessible, but it does not make decisions for the group. The message, the division of roles, the creative choices and the staging remain collective.
This approach also lets participants explore AI in a practical and playful setting, without turning team building into technical training. They experience its possibilities and limits, while the most important part happens between them.
If everyone remains alone behind a screen, innovation has missed its target. At Tero, technology only matters when it creates more interaction.
What if your team made its own music video?
Discover the concept, how it works and the different ways it can be organised.
At a glance • 4 new concepts
Four concepts developed by Tero in response to market trends
AI-assisted creation, a connected music game, a scripted investigation or environmental challenges: each format explores a different dynamic, with the same aim of involving the whole team.
CrIAtivity
A music video created in three hours: AI composes the music while participants write, direct and film together.
Ideal for: sparking creativity and turning individual ideas into a shared creation.
Blind Test
Voice recognition gives the music quiz a fresh twist, with a lively Battle format or a more relaxed Cocktail version.
Ideal for: quickly creating energy, interaction and a shared memory.
The Final Mystery
Colleagues pool their clues to solve the disappearance of the Genesis seed and defend their theory.
Ideal for: mobilising observation, listening skills and collective intelligence.
Change the World
For an hour and a half, teams take on environmental challenges and collect oxygen bubbles.
Ideal for: exploring environmental issues in a participatory and positive way.
Which concept is right for your team?
Tero helps you choose the format based on your objective, group size and the energy you want to create.
Five benefits behind these new experiences
The concepts evolve, but the value of team building still depends on what participants actually do together.
Spark creativity
Creating a music video or imagining a scene asks the group to suggest, select and bring ideas to life without the usual constraints of work.
Activate collective intelligence
In an investigation, every detail can matter. The solution emerges when observations are shared and different viewpoints complement one another.
Practise active listening
Explaining an idea, defending a hypothesis and building on a colleague’s suggestion make communication part of the game.
Discover new sides of your colleagues
Away from usual roles, new talents emerge: creativity, observation, organisation or the ability to motivate the group.
Adapt together
A constraint, an unexpected clue or an unsuccessful first attempt invites the team to rethink its strategy in a playful setting.
Do you have a specific objective for your next team building?
Creativity, onboarding, cohesion or simply a convivial moment: Tero’s team will guide you towards the right format.
How to choose
Choose the right format with Tero
The most original activity is not automatically the most relevant. At Tero, the choice begins with the team and what the company wants them to experience.
1. Start with an objective
Mix departments, welcome new recruits, stimulate creativity or simply enjoy time together: your intention guides the format. CrIAtivity does not create the same energy as an investigation or a Blind Test, and that is exactly the value of a varied offer.
2. Think about everyone
Appetite for competition, confidence with technology, personality and accessibility needs: everyone should be able to contribute. Innovation is relevant when it opens up the game, not when it excludes certain profiles.
3. Extend the experience
A short debrief helps connect the activity to the team’s day-to-day work:
- How did we make our decisions?
- What helped us work together?
- Did we discover unexpected skills in some colleagues?
- What difficulties did we encounter and how did we overcome them?
- What can we take from this experience into our everyday work?
It does not need to be long or formal. A few minutes are enough to give continuity to what the team has just experienced.
Need advice rather than a catalogue?
Tell us about your team, timing and objective. Tero will recommend the most suitable formats.
Frequently asked questions about innovative team building
What does Tero’s innovation team do?
It monitors developments in the world of work and events, then turns them into shared experiences. Its aim is to evolve Tero’s offer in line with the market, while always keeping its value for teams in view.
What role does artificial intelligence play in team building?
In CrIAtivity, it facilitates music production so that every participant can help create a video. The lyrics, storyboard, filming and decisions remain collective. AI is therefore a tool that supports interaction, not the purpose of the activity.
How do you choose between the four new concepts?
CrIAtivity suits teams that want to create, The Final Mystery appeals to groups drawn to investigation and reflection, Blind Test creates a musical and convivial atmosphere, and Change the World offers a cooperative experience around environmental issues. Tero adapts its recommendation to your objective and your team.
Can team building support a CSR strategy?
Yes. Change the World explores environmental issues through participatory challenges. The activity can complement a CSR strategy and open up discussion, without replacing the company’s concrete commitments.
Are these activities suitable for all profiles?
The choice should take confidence with technology, appetite for competition and accessibility needs into account. Tero helps select a format in which everyone can contribute without being put in an uncomfortable position.
Tero innovates to create more opportunities to reconnect
The innovation team will continue to explore artificial intelligence, immersive experiences and emerging event trends. But the value of a concept is not measured by the number of tools it uses.
It can be seen in an idea built together, a clue shared at just the right moment, a talent discovered in a colleague or a conversation that continues after the activity.
This is the vision that guides Tero: evolving team building with the times, while consistently putting human relationships back at the centre.